AICE Media Studies

1. How does your product use or challenge conventions AND how does it represent social groups or issues?  Conventions in a commercial are the normal things that you see in a commercial and we used that to our advantage. Once we studied other commercials we used that to our advantage and took different aspects in out commercials. We also used some unconventional things like using a normal phone to record a commercial wile others might use a professional camera to record. It shows that you don't need the best of the best stuff to record and make a well produced commercial. 2. How does your product engage with audiences AND how would it be distributes as a real media text? Our commercial connects with people all over the world to people who owns cars or wants a car. It gives them an option and gives them inspiration for their next step. Since our media is a commercial it reaches people that have can watch TV and have some sort of interaction to the internet of the world. It reaches a

  This is the first time me and my group have worked on something like this and i’m really excited how it turned out. Of course there was some stuff we could of worked on looking back at it now but the final product looks really good. As we do different types of these projects we will all improve and our recording will look better and better as we go. 

Welcome to another blog from yours truly. We finally finished our commercial. After editing we were really proud of the product. The music we chose and clips we added made the commercial a lot better. We even added a last minute clip towards the end that show this BMW logo and there slogan. We finished the commercial really early to. its due in about a week so it gives us time to fix other blogs we might need to fix. Or fix up the commercial if we want to add anything else. The editing did take us a bit more time then we thought. iMovie was said to be easy but it was a lot more work. We started the commercial on the phone but switched to a MacBook later on. We realized that editing on computer was way better. We could do more with computer editing and add more stuff. We decided to use some YouTube videos to help us make it. We got some inspiration from other commercials and used it to our advantage. It taught us how to crop different scenes and use it later. We even made a split screen

Another day another blog. The next step in our production is editing. I'm not not good at editing so we Logan my other groupmate will edit. He already has some experience with editing. Were using iMovie because its the easiest to use and access. We were thinking of using Adobe but its hard to use. It also shows a watermark unless you spend money so we decided not to use it. iMovie is already on everyone's phone so the commercial will be easy to share and edit. During out recording session we got extra shots to add to the background of the editing. Whether it was shots of the engine or the sound of the car revving. We already have our rough draft done and its about 45 seconds long. We have to try and cut the time and get it to 27-30 seconds. But we still have shots we wanted to include so it might be hard to get it that short. We might need to speed up some clips up. Or cut some clips short to reach our time requirements. The draft didn't include any background music which w

Welcome to another blog. On Wednesday, October 5 my group started filming our commercial. One of my group mates was late so we started recording a bit early to finish quicker. we have a designated driver that has a license for all are scenes which was one of our groupmates. He even owns the BMW were doing the commercial on so we had more wiggle room for what we wanted to do. The first scene a group mate recorded on his own time because it was easier and saved us the trouble. It was a shot of the BMW in a garage and the light turning on then a revving engine. Doing this adds build up to the commercial. In the second scene we just rolled the car out of the warehouse and had it drive a bit forward. I did not do much for this part because we already had it set up. The third scene we the car drove down the rode and had the camera track it down. We had it face a little park/field to make the scenery better. The fourth scene was a shot of the speedometer and it increasing. we used the same ro

  First scene: During this scene we will be filming a BMW, more specifically an e36 M3, for the commercial. This shot will be an extreme close up of the back wheel and muffler of the car. This shot will be filmed inside the warehouse. We want to do this shot to show the performance of the car because BMW focuses so heavily on the performance of the car.   Second scene: We will get a shot of the car / cars rolling out of the warehouse getting different shots and then get it driving onto the road.     Third scene: we get a shot of the car driving on a separate road away from the warehouse with shots of it driving by quickly.   Fourth scene: In th is scene it will focus on the speedometer on a close up to show the performance and speed in away people can really understand of what the car is capable of    Fifth scene: In the fifth scene the car hits its climax speed for the commercial to show it in action also advertising its performance to people who like speed and a look at w